design a concept and get the team to create a few prototypes.
Generally we like to start with the marketing the store is using but 'distort' it enough that it becomes our own original concept.
We go through a bunch of concepts and land on oversized sections of the paper flowers used in the marketing.
and experiment with a small dimensional model of the concept.
as well as create a quick concept rendering to go over with our team leads as they will fabricate these oversized flowers and install them.
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